Articles and reports
- The Key Insights for 2012 - Do you know what your customers think the year ahead is going to hold?
- Loyalty in 2012 - As the loyalty landscape matures, what should brands be focusing on?
- The new value - How can you make your brand more valuable to consumers?
- Consumer loyalty - has recession changed the rules? How understanding the new marketing landscape can benefit your brand
- New pathways to value - our study of co-creation, its roots and applications, co-produced with LSE Enterprise
- Theory and practice in the large group - Roy Langmaid's award-winning paper on large group techniques
- Reconnecting the Prime Minister - MRS paper exploring Promise's pioneering work with New Labour
Promise Index
- Promise Index 2010
- 'Brands deliver on their promises' (Marketing Week, 2009)
- Promise Index 2009
- Promise Index 2008
- Promise Index 2007
- Promise Index 2006
- 'Promises Promises' (Marketing, 2005)
- 'Mind the Gap' (Marketing, 2004)
Books by Roy Langmaid
Latest publications
