Charles has been a leader in the consulting world for the past 20 years and in 2003 he co-founded Promise. Having built up two very high profile consultancies, Charles is passionate about reinventing companies and brands through co-creation with customers and stakeholders. At Promise, he is hands-on in working with and advising clients.

Before Promise, Charles was Chief Executive of FutureBrand, and was Managing Director of Enterprise IG before that. As a founding member of both organisations, his leadership drove them to become leaders in their fields, establishing global reputations for their thinking, creativity and service delivery.

He has advised companies and governments internationally, including British Airways, Volkswagen Group, Jumeirah,Visa and both the Dubai and UK Governments. He advised Tony Blair and New Labour on strategy in the 2005 general election, helping them achieve a historic third term in office.

Charles is also a regular commentator in the media. Recent appearances have included the BBC, CNN, CNBC, Sky, Channel 4 and the Financial Times. He is also a regular speaker at industry events and is a judge on a number of industry awards.

As well as having a young family, he plays football and tennis, and has interests in politics, theatre and his hometown Cornwall. Despite all this, Charles still finds time to do pro bono work, supporting and advising charities such as Marie Curie.