Our work
We've worked on a fascinating range of issues and challenges to date. Here are some of our favorites:
Co-creating a new higher purpose at Kraft Foods
Kraft, the second largest food and beverage company in the world, decided that it was time to renew its mission for the 21st century. Promise Communities developed ‘Big Talk Online’: a private online collaboration community that enables the simultaneous participation of thousands of employees over an extended period to debate, develop and decide ideas. Promise launched a bespoke internal marketing campaign, inviting Kraft's top management to the community, across all countries and brands. In the ensuing three months over 4000 employees from over 50 countries collaborated on designing, debating and filtering the future mission, vision and values of the company. In doing so they co-created a new corporate mission, vision and values, which signed off by the board in under three months. What's more they de-risked change, by providing a mission which emerged from within the organization.
read the full Kraft case study
A new business for The Co-operative Group
The Co-operative had a goal of launching a completely new business venture. While clear parameters in terms of profitability and brand fit were set for this new business, The Co-operative didn't know what this new business should be. We collaborated with 500 consumers, together with a smaller group of academics, psychologists and trend spotters to design the new business. We explored unmet needs and gaps in the market. We co-created over 200 new business ideas and rigorously filtered them down to a winning three. The community then worked on developing the propositions, branding and revenue streams of these three ideas. In less than five months we went from a blank canvas to a business plan approved by the board!
read the full Co-operative Group case study
A revolutionary healthcare system for Dubai
The Dubai Government is creating a new healthcare system. Promise Communities has been brought in to setup an online advisory board to act as a supplier of stakeholder insight to the design and implementation of the system. 3,000 engaged medics, patients, employers and insurers populate the community. This group is complimented by a small group of experts: from global healthcare government advisors through to Harvard professors. This community has now helped solve a raft of issues, from communication and strategy challenges through to technical decisions. By plugging the voice of the stakeholder to the centre of the decision making process, this will be the world's first co-created healthcare system.
Other recent uses
- Co-creating a innovative savings tool for a financial services provider
- Help to develop a social web-enabled learning platform for a leading UK university
- Providing a consumer advisory board to a leading luxury hotel chain
- Co-creating new products, services and behaviours with staff: from HR and marketing through to sales and manufacturing
Things we are proud of
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The member experience
...being surrounded by other creative, curious minds - it's addictive.
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The client experience
The level of engagement by these consumers was phenomenal. They seemed to spend hours on end debating our issues and thinking about them. It was like adding 500 people to our workforce.
Promise are genuine experts in getting the best out of large groups online. They know how to get them motivated, coordinated and creative. -
Our experience
The speed at which our clients are innovating with their communities is remarkable.