On the way in 2010…

Posted by Ben Hayman under General, 23 Dec 2009


We’re going to be going a bit quiet on the Promise Blog for a week or so. Everyone is taking a break from co-creating for a couple of days. My experience is that the co-creation philosophy doesn’t work so well in a busy kitchen on Christmas morning. Dictatorship is the accepted wisdom in this particualr scenario.

We will of course be keeping our eye’s open for anything that interests us, and we think would interest you, over the holidays and we will resume blogging in earnest in the New Year.

In fact, we already have a bit of a plan for January, so here are a couple of things to look out for on the Promise Blog in 2010:

- Building fertile environments for co-creation - A series of five pieces on setting the scene for co-creation and getting the most out of the people you are working with, whether internal or external. This will be coming out on the second week of Jan.

- The Expert Forum: Ten co-created trends for 2010 – A synopsis of our next Expert Forum, which will bring together 30 consumers and marketers to think about the key issues and opportunities for brands and businesses to look out for in 2010. For this one, you’ll have to wait until the end of the month!

- What Christmas served up for the retailers - what were the succesful retail strategies for Christmas 2009?

Thanks for your interest in us and our work during 2009! We are lucky that we work in an area that fascinates us and that is changing all the time; so expect more information, opinion and new thinking from Promise next year. In the mean time, have a fantastic Christmas and best wishes for a happy and prosperous 2010 from all of the team in London and Washington!

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