Power of crowdsourcing: the way smart brands do it
We’re big fans of the crowdsourcing logic here at Promise Communities. The potential for the Internet to harness and promote the logic of the ‘mass’ is central to the development of ongoing dialogue across Web 2.0 platforms. Sticking an idea out there and encouraging service users and experts to comment opens up new ideas and the potential to develop key angles for products and services.
This week, I was pleased to learn that I was one of three winners of the crowdsourced Camden poster competition. I devised a caption to accompany posters for Camden’s ‘Golden Ticket’ competition, in which customers of independent stores in the Borough can be entered into a £1,000 prize draw over the festive period. The caption will appear in bus stops around London from 1st December.
I spotted the competition in my Twitter feed. It was announced by @lovecamden with the hash tag #loveposters.
Camden council are claiming a first of any local authority, by using the online tool to engage with locals in this way. The success of the campaign has already been picked up by Marketing Week, UTalkMarketing.co.uk, and Mad.co.uk.
Twitter is a really useful communication tool and there are some great communities you can come across. In the past 24 hours I’ve enjoyed heated political debates with bloggers and MPs, found out about places to pick up a new winter jumper and have sourced most of my online news.
Using tools like TweetDeck on my laptop and my phone, I’m integrating Twitter into my daily routine so as I can keep on top of the latest developments in online public sector engagement, the latest marketing industry news, and keep up to date with many of my contacts.
I’m very happy that my entry was a winner in the #loveposters competition. I can’t wait to see the quote on bus stops and billboards. It’s exciting to be at the forefront of this kind of working.
More and more companies and organisations are turning to the power of the web to help product development. I hope to see more of this kind of fun, along with the development of online communities, as we head into 2010.
Follow Joe Stubbs on Twitter
Follow Promise Communities on Twitter
Tags: Branding, Co-creation, collaboration, Communities, crowdsourcing, Digtal
This entry was posted on Tuesday, 1 Dec 2009 at 10:27 am and is filed under Branding, Co-creation, Community, Conversation economy, New media.
You can follow any responses to this entry through the RSS 2.0 feed.
You can leave a response, or trackback from your own site.
December 1st, 2009 at 10:52 am
[...] This post was mentioned on Twitter by Joe Stubbs, Arunima Kapoor. Arunima Kapoor said: RT @joestubbs2001: Blog: Power of crowdsourcing, how smart brands do it http://bit.ly/565khe @lovecamden #loveposters [...]
December 1st, 2009 at 11:06 am
Social comments and analytics for this post…
This post was mentioned on Twitter by joestubbs2001: Blog: Power of crowdsourcing, how smart brands do it http://bit.ly/565khe @lovecamden #loveposters…
December 2nd, 2009 at 1:12 pm
[...] Power of crowdsourcing: the way smart brands do it | Co-creating the future (tags: crowdsourcing camdencouncil community campaign engagement twitter) [...]