Britain’s wonderful sporting summer may be over, but for the government, the hard work starts now – how to deliver the promised legacy of inspiring the next generation.
For the government, this goal is a duty. For brands, it represents an opportunity.
But how do you ‘inspire a generation’ of young people? What is on the minds of young people today?
On Friday, we are hosting an event that will bring together clients and consumers aged 16-20 to explore these very issues.
Earlier in the week, we asked a group of marketers (who will remain anonymous!) what they think is on young people’s minds?
And here is what they said….
The cost of going to university
Finding a job in the current economic climate
Leaving home and getting their feet on the property ladder
Maintaining their friends and relationships as they move into a new phase in their lives
We shall see on Friday if these thoughts ring true.
In the meantime, what do you think young people are thinking about?
This entry was posted on Wednesday, 26 Sep 2012 at 6:22 pm and is filed under General.
You can follow any responses to this entry through the RSS 2.0 feed.
You can leave a response, or trackback from your own site.