Insights Strategy Innovation
Yesterday was the final day of the ESOMAR congress 2012. Blogging live from the conference, Anna Peters came to the conclusion: Research is dead, but long live customer insight!
This entry was posted on Thursday, 13 Sep 2012 at 12:05 pm and is filed under General.
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September 18th, 2012 at 10:10 am
The essence of research is to dig for information that is not just ordinary , but one that can make the desired changes for an organization. If the research effort cannot supply such vital information that can be actionable , of course there’s no basis for research.