This is the tenth entry in our series: 10 points to consider when setting up Insight, Innovation & Strategy Communities.
If you have a single tactical and discrete insight or innovation need, then a community can be expensive.
However, if your requirement is more significant, or if you have a number of questions which could be knitted together, then a community can become very cost-effective. Many of our clients have achieved dramatic reductions in their insight budgets by shifting much of their insight work onto the community.
We don’t believe the main reason for getting a community is cost-cutting but this argument is often pivotal in building a strong business case. Look at all your research and innovation needs for the upcoming 12 months that could be done on a community, then compare the costs to using traditional methods. We have a tool for doing this comparison, so please don’t hesitate to ask if you’d like to use it.
This entry was posted on Saturday, 21 Jul 2012 at 3:00 pm and is filed under Branding, Co-creation, Community, Innovation, Insight, Online Communities.
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