10 points to consider – point 3
This is the third entry in our series: 10 points to consider when setting up Insight, Innovation & Strategy Communities.
If there is one thing we’ve learned in the last four years it’s that people will talk about anything – from cleaning products to pesticide and plant sciences.
If there is one thing we’ve learned in the last four years it’s that people will talk about anything – from cleaning products to pesticide and plant sciences. But don’t expect it to just happen! ’Build it and they will come’ is a social media myth. Building truly effective communities requires time, effort and expertise. On any Promise community an expert will spend at least 2-3 hours a day on the site, building participation and motivation. We will use a dozen or more psychological models to build an engagement plan, consisting of daily activities that build community motivation.
This entry was posted on Monday, 9 Jul 2012 at 1:27 pm and is filed under Branding, Co-creation, Community, Loyalty, New media, Online Communities.
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July 10th, 2012 at 12:56 am
Interesting post. A case of “everything in moderation” – except moderation!
On the subject of engagement, I believe Promise has an internal engagement model called Engage12?
If so, I wondered if you could please elaborate on this?