Our very own Phil Burgess chaired the Market Research Society Food and Drink Research Conference recently, which aimed to give ‘cutting edge insights from the industry’s key players including contributions from Pepsico, Premier Foods, General Mills, Dairy Crest, Danone, and the Crop Protection Association.’
The conference touched on many different areas, but its main focus was undoubtedly how incredibly difficult the Food and Drink industry is at present, and how manufacturers and brands are combating this.
Increasingly companies need to do more with less, as the challenges they are grappling with continue to get bigger in an already saturated marketplace. However, it is a challenge that agencies and brands are rising to, continuing to renovate and innovate products to drive value with consumers.
The conference also touched on the fact that brands are increasingly trying to build an emotional connection with consumers to add value at a time when shopper decisions are increasingly cost-driven. Competition has never been higher, so it is more vital than ever to understand the market you are playing in, and most importantly the customers.
This entry was posted on Thursday, 31 May 2012 at 11:18 am and is filed under Branding, Events, General, Innovation, Insight.
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