Keeping consumers involved at every stage of the process means an idea won’t lose its DNA. It will stay as relevant, fresh and exciting as when it was first conceived.
If consumers don’t stay involved, the idea can end up so diluted that it comes out of the innovation process looking nothing like it was originally intended.
“Keeping it real” is essential. It helps to de-risk the innovation process so we don’t invest a whole lot of time and money in trying to flog a non-starter to the business.
We believe: Keep consumers involved; keep an open mind; build better ideas
If you would like to find out more about Promise and our innovation process, please contact Bethan (email@example.com).
This entry was posted on Thursday, 10 May 2012 at 9:29 am and is filed under Co-creation, Innovation.
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