On 18th November 2011, Nick and Anna gave attendees at the MCPC 2011 conference a brief lesson on Descartes’ 1664 theory of pain – and then encouraged attendees all to be a little bit more like Alice in Wonderland.
The purpose of all this was to make two very important points:
1. That the co-creative organization of the future isn’t one that simply executes discrete, one-off co-creation programs to help them develop new products. Rather, the co-creative organization of the future is one that ingrains the principles of co-creation and the consumer into the very core of the company. To see our predictions, and quite how this relates to Descartes click here.
2. All consumers have the capacity to be creative, and it’s not just the 1%ers that we can co-create with. We argued that whilst the 1%ers have their place, actually involving a wider selection of consumers in co-creation can lead to bigger breakthrough ideas. We shared with attendees some practical ways that they could transport their consumers into Alice’s wonderland and in doing so tap into their latent creativity. Click here.
Over the course of the next few weeks we’ll be blogging about some of the key themes.
We’ll also let you know about how we over-took an abandoned conference room for a spot of Guerilla co-creation. Watch this space…
This entry was posted on Saturday, 19 Nov 2011 at 11:35 pm and is filed under General.
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