The world’s best brands recognize that consumer-centric thinking is a prerequisite to every brand and innovation decision they make.
But, how do these truly great brands go about integrating consumer-centric thinking into the center of their decision making processes?
The answer lies in harnessing consumer creativity: consumer creativity has helped Etihad, the ‘world’s leading airline’ develop breakthrough innovations and consumer creativity has helped McDonald’s to create the restaurant of future.
Over the last 7 years Promise has borrowed from the fields of Psychotherapy, Behavioral Economics and Brand Strategy to develop a set of specific techniques that induce creativity, even in the most unlikely of consumers. On 18th November, Nick Coates and Anna Peters will be presenting a selection of Promise’s proprietary consumer creativity techniques at The World conference on Mass Customization, Personalization and Co-Creation (MCPC). The conference is hosted by the likes of Hass School of Business, MIT and chaired by leaders in the field, such as Henry Chesbrough (the man who coined the term ‘open innovation’).
This conference marks the first time that Promise will have shared some of their techniques, and conference attendees can expect to learn how encouraging consumers to have a child-like tantrum will lead to breakthrough innovations!
Later in the day, Promise will host a separate session that considers how the widespread adoption of co-creative techniques (such as tantrums!) will have an impact of the future of organizations. We’ll be asking: What does the co-creative organization of the future look like? We will share our predictions – and also some practical ways for your business to fast-track its way to the co-creative future.
The full conference schedule can be found here. If you’re not able to join us in San Francisco you can still access both presentations via slide share the week following the conference. And if you follow us on Twitter @promisecorp we’ll also keep abreast of what other speakers at the conference have to say.
Tags: behavioural economics, breakthrough innovation, Co-creation, conference, consumer creativity, consumer-centric, MCPC, Psychology
This entry was posted on Monday, 14 Nov 2011 at 3:49 pm and is filed under Co-creation.
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