Effectively utilizing online co-creation and communities – social enterprise 2.0 conference in Brussels
I have just got back from the Enterprise Social 2.0 conference - a place where brands, marketers and co-creators discussed the key challenges and opportunities for organisations in the digital age.
Speakers from LEGO through to BMW AG and Médecins Sans Frontières all gave their take on Social Media and what they predict may happen in the next few years (A good summary of the conference can be found here)
I also gave my opinion, and spoke about how co-creation communities can change the way that you think about innovation and brand challenges, for good.
Based on an MRS paper written in 2010, I shared the 8 fundamental rules of maximising co-creation communities for innovation and brand challenges:
RULE 1: CREATE A TRANSACTIONAL SPACE
RULE 2: GIVE THEM A WIDE VIEW OF THE PROBLEM
RULE 3: TREAT THEM AS CO-CREATORS
RULE 4: TWO WAY DIALOGUE
RULE 5: RELINQUISH CONTROL & OPEN UP COMPLEX PROBLEM SOLVING TO THE MASSES
RULE 6: ALLOW YOUR CO-CREATORS TO SHAPE THE INNOVATION AGENDA
RULE 7: ADOPT AN INTERATIVE AN INTEGRATED MODEL
RULE 8: BE BOLD
Before explaining what these are, I want to go back to the basics: What is co-creation and – why on earth is it a good idea?
If you would like to know more, STAY TUNED, as I will release the answer to that question as well as details on the 8 rules in a blog series over the following days.
This entry was posted on Thursday, 17 Mar 2011 at 5:52 pm and is filed under Co-creation, Community, Events, New media.
You can follow any responses to this entry through the RSS 2.0 feed.
You can leave a response, or trackback from your own site.