It was a great privilege to attend, and speak at, LIFT 11 last week in Geneva. For anyone who doesn’t know, LIFT is a get-together of people with an interest in the interface of technology and society which asks itself the question ‘what can the future do for you?‘.
As well as some of the big name speakers - Robert Scoble, Don Tapscott, Brian Solis among others – there were contributions from an astronaut, a particle physicist (giving an update on CERN and the Large Hadron Collider), watchmakers, and a particularly brilliant demonstration of hybrid print / digital technologies, a book that turns its own pages, a magazine that can talk to an iphone so that you can play video that relates to the magazine content etc. Like TED, LIFT majors on inspiration and bite-sized ideas.
My talk, ‘A co-creative future’ was about co-creation as a tool for innovation. I explore some of the key principles of co-creation as I see it, and use examples to illustrate different degrees of co-creativity. I also look briefly at future potential and challenges.
You can view the slides here:
This entry was posted on Wednesday, 9 Feb 2011 at 4:35 pm and is filed under Co-creation, Events, General, Innovation, Insight, Research.
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