Brand or bland?

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Posted by Lilli Allihn under Branding and Customer Experience and General and Insight, 1 Dec 2010


Which brand would you like to spend your Christmas with?

Christmas time is here and once again shows the fierce competition among retailers on the highstreet. Standing out is vital in order to capture the attention of the busy Christmas shoppers passing by. However, in times of recession bargain hunting, fierce price comparisons and targeted shopping of consumers makes it increasingly difficult for retailers to break through.

Promise is proud to be featured in this week’s  Marketing Magazine and on Brand Republic’s News Bulletin were we reveil the exclusive findings of a research into which brands are succeeding in gaining saliency on the high street and which are viewed simply as dull conducted in cooperation with Marketing. Read the full article here.

Here are some findings…

THE FIVE MOST-EXCITING ‘PERSONALITIES’ IN RETAIL
1. Urban Outfitters
2. Lush
3. Waitrose
4. Waterstone’s
5. Pret A Manger

THE FIVE BLANDEST BRANDS IN RETAIL
1. Dorothy Perkins
2. Greggs
3. Argos
4. Primark
5. Game

WHICH BRANDS WOULD MAKE A GOOD DINNER-PARTY GUEST AND WHY?

Apple - Geek-chic glamour, modernity and cool topics of conversation.

Boots - The ideal filler – ‘you would know they were going to turn up’.

Cath Kidston - A fun, bubbly personality.

Lush - Cool, laid-back and easy-going.

Scribbler – Fun and frivolous.

Urban Outfitters - Quirky and interesting.

West Cornwall Pasty Company - An entertainer – the joker of the pack.

Waitrose – Well-rounded, respectful, and polite to everyone.

Waterstone’s – Knowledgeable and would bring good wine or coffee.

Zara - Worldly sophistication.

Merry Christmas everyone!

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This entry was posted on Wednesday, 1 Dec 2010 at 1:03 pm and is filed under Branding, Customer Experience, General, Insight.
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2 comments

  1. Blame it on the weatherman? | Co-creating the future Says:

    January 21st, 2011 at 12:51 pm

    [...] this isn’t news to us. Our research in Marketing Magazine, Brand or Bland (also see our blog post), predicted many of the same outcomes before the snow hit the [...]

  2. Today’s Links January 22, 2011 » Co-Creation Association Says:

    January 22nd, 2011 at 8:50 am

    [...] this isn’t news to us. Our research in Marketing Magazine, Brand or Bland (also see our blog post), predicted many of the same outcomes before the snow hit the [...]

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