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	<title>Comments on: Research is dead &#8211; long live customer insight!</title>
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	<description>Insights Strategy Innovation</description>
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		<title>By: Emeka Okafor</title>
		<link>http://www.promisecorp.com/blog/?p=2267&#038;cpage=1#comment-32361</link>
		<dc:creator>Emeka Okafor</dc:creator>
		<pubDate>Tue, 18 Sep 2012 10:10:39 +0000</pubDate>
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		<description>The essence of research is to dig for information that is not just ordinary , but one that can make the desired changes  for an organization. If the research effort cannot supply such vital information that can be actionable , of course there&#039;s no basis  for research.</description>
		<content:encoded><![CDATA[<p>The essence of research is to dig for information that is not just ordinary , but one that can make the desired changes  for an organization. If the research effort cannot supply such vital information that can be actionable , of course there&#8217;s no basis  for research.</p>
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